GENERAL OVERVIEW OF HOW BUILDING A STRONG NETWORK CAN BE BENEFICIAL SPECIFICALLY IN DUBAI
Dubai is now known as one of the leading businesses and cultural centrepoint worldwide, with people from all social classes residing and working here, meaning that even when going about day-to-day life you never know who you may meet. There are also an ever-increasing number of businesses opening in Dubai, making the most of the business-friendly environment created in the country.
As a result of this, it is a lot easier to meet key people within all types of businesses whether they may be key stakeholders, owners, CEO’s etc. This can be extremely beneficial in several ways:
- Enhanced exposure: When a prominent individual connects with you and your business on a personal level and subsequently recommends it to their network, your company gains exposure to a highly targeted audience. This type of word-of-mouth advertising can be more effective than traditional marketing, as it places your brand in front of a specific and influential audience.
- Knowledge and skill enrichment: Collaborating with individuals who possess greater experience or a longer history in your industry provides an opportunity for valuable learning and development. Their insights and expertise can be a valuable resource for your personal and professional growth.
- Access to hard-to-reach customers: Connections with well-respected individuals can open doors to potential customers who may have previously been challenging to reach. Recommendations from trusted sources carry significant weight, often surpassing the impact of generic advertisements, as they are based on a foundation of trust.
WAYS TO BUILD A STRONG NETWORK BOTH PROFESSIONALLY & PERSONALLY
There are various ways to build your professional network. One highly effective way is to:
- Attend events such as seminars and/or exhibitions in relevant industries, in which you want your network to grow. This is one easy way to guarantee that there will be people there from these industries who may share similar goals to you and/or have experience.
- Have a strong presence online. This could be via platforms like LinkedIn. Platforms that professionals use to connect provide a great place to expose yourself and your brand to reach a broader range of individuals.
- Another crucial aspect of having a strong and worthwhile network in business is to have strong partner and supplier relationships. The main point to note here is that networking works both ways, you will need to be able to offer some level of benefit to people as well, whether that may be passing on your referrals, sharing your knowledge or giving your ideas.
BUILDING CREDIBILITY WITH HIGH-LEVEL INDIVIDUALS
An aspect that is crucial to building a strong and successful network is the ability to gain credibility with the people that you are trying to connect with. The main reason for this is to want to have the trust of the people you connect with so that they will then use your services, refer clients and vice versa.
The main thing to consider when building credibility is to deliver on what you are saying you will or can do. Simple things like this can put you in good standing within your network allowing for it to be effective and beneficial for all parties.
SUMMARY
In summary, it is evident that a strong professional network really can take a business and individuals from one level to another. If you are interested in establishing a company in the ever evolving and growing Dubai market, please do reach out to one of our consultants via email [email protected] or call UAE +971 4 878 6240 to guide you through the process and get you off to the absolute best start.
