OUR DIRECTORS
OUR TEAM
BOARD COMMITTEES
The Social, Welfare, and Events Committee wears is focused on creating a thriving and impactful workplace.
Their mission prioritizes employee well-being by promoting a healthy working environment. They foster a supportive environment that promotes work-life balance, boosting team morale and employee retention.
Their commitment extends beyond the company walls, promoting sustainable and ethical practices to demonstrate social and environmental responsibility.
The committee also strengthens connections by coordinating events that build long-term relationships with clients and partners. Through this multifaceted approach, they strive to create a positive impact for employees, the environment, and the company.
The Client Relations Committee is dedicated to fostering long-term client relationships. This is achieved by overseeing and elevating the entire client experience. This includes improving how we interact with clients, developing targeted engagement strategies, and crafting initiatives to keep existing clients on board.
The Client Relations Committee prioritizes client satisfaction, aiming to cultivate loyalty and turn happy customers into vocal advocates. By focusing on retention and referrals, they aim to unlock further business growth through the power of strong client partnerships.
The Finance, Audit and Risk Committee (FAR) serves as a critical partner to management, ensuring responsible oversight of various risk areas, with a strong emphasis on compliance.
In addition to understanding the company’s risk profile and tolerance, the committee actively works to foster a culture of compliance throughout the organization. The committee oversees the development and implementation of programs to ensure adherence to all relevant laws, regulations, and industry standards. They review and monitor the company’s code of conduct and ethics policies; and oversee investigations into potential violations. They assess the effectiveness of the company’s anti-fraud controls and recommend improvements to mitigate the risk of fraud.
The committee is tasked with ensuring that Creation adheres to the most up to date policies, procedures and guidelines regarding AML and KYC.
The committee’s proactive approach to identifying and assessing new and emerging threats includes staying ahead of potential compliance issues. They analyze the impact of upcoming regulatory changes on the company’s operations and ensure compliance readiness and monitor shifts in industry best practices and standards to adapt the company’s compliance framework accordingly.
Ultimately, the committee plays a vital role in safeguarding the company’s operations and ensuring its long-term sustainability.
The Marketing Committee serves as the engine driving brand awareness and promoting business growth. Their comprehensive marketing strategy rests on four pillars.
Firstly, Strategic Alignment ensures all marketing initiatives seamlessly align with the company’s overarching goals. This includes cultivating a strong internal brand identity, ensuring employees understand and embody the company’s values and messaging, fostering a unified culture. Externally, they focus on enhancing brand awareness by increasing visibility and reputation among target audiences.
Secondly, the committee tackles employee profiling. By leveraging employer branding initiatives like employee testimonials, targeted recruitment campaigns, and industry event participation, they aim to positively influence perceptions of the company. This creates a compelling narrative for potential candidates, highlighting the unique culture, benefits, career opportunities, and employee experiences, solidifying the company’s image as a desirable workplace.
Finally, this committee prioritizes website analysis. Recognizing the website as the digital storefront and primary online touchpoint, the committee oversees website management, maintenance, and optimization. This ensures a current, user-friendly, and informative educational resource platform that maximizes engagement and drives successful business outcomes.
ENVIRONMENT, SOCIAL & GOVERNANCE (ESG) STATEMENT
ESG STATEMENT
At Creation Business Consultants, we recognise our responsibility to operate sustainably and ethically, not only for the benefit of our stakeholders but also for the communities and environment in which we operate. We understand the importance of Environmental, Social, and Governance (ESG) considerations in shaping our business practices and driving long-term value creation.
Our commitment to ESG principles is embedded in our corporate culture and guides our decision-making processes at every level of our organization. By integrating ESG considerations into our strategic planning, operations, and interactions with stakeholders, we aim to foster sustainable growth, mitigate risks, and contribute positively to society.
In this ESG statement, we outline our approach to environmental and social responsibility, and governance practices, as well as our ongoing efforts to enhance transparency, accountability, and sustainability across our operations.
ENVIRONMENTAL
At Creation Business Consultants we understand the importance of environmental responsibility in sustaining our planet for future generations. Our operations are designed to minimise environmental impact, incorporating energy-efficient practices and technologies across our offices in Dubai, Riyadh, and Hong Kong. We adopt waste reduction and recycling measures to ensure our environmental footprint is as light as possible.
Creation Business Consultants bring the capabilities and deep industry knowledge necessary to guide your business toward success. Our team provides dedicated support and bespoke service that ensures you receive a comprehensive understanding of all available options, before reaching a decision on establishing your business presence in the Middle East.
With more than twenty years of experience in the Middle East, this truly western-owned and managed boutique consultancy has the highest caliber of business experts. Our professional pedigree includes amongst other certifications MBA and Australian CPA-qualified executives.
ANTI-MONEY LAUNDERING & COUNTER-TERRORISM FINANCING POLICY
Creation Business Consultants (CBC) recognizes the global fight against money laundering (AML), terrorism financing (CFT) and Countering Proliferation Financing (CPF) as a critical issue impacting social stability. We stand with the international community, UAE authorities, and society in this fight. We have robust internal policies and procedures that promote:
- Ethical and Compliant Operations: We commit to conducting all activities and services in strict compliance with current AML/CFT regulations and ethical standards.
- Prevention Measures: Through codes of conduct, monitoring systems, and reporting procedures, we aim to prevent CBC from being used for any ML/FT activities.
- Customer Due Diligence (CDD): All CBC employees adhere to comprehensive KYC policies and procedures to understand our clients better, including compliance with Targeted Financial Sanctions and Enhanced Due Diligence process.
- Regulatory Compliance: We are committed to upholding all applicable AML/CFT laws in the UAE and internationally, including recommendations from the Financial Action Task Force (FATF).
- Employee Responsibilities: CBC management and staff must remain vigilant for any suspicious activity. We have a designated Compliance Officer and trained personnel who shall receive immediate reports on suspicion observed by the employees, allowing the Compliance Officer to notify the relevant authorities as required.
- Collective Commitment: Only through the unwavering dedication of all CBC executives and employees can we ensure our services are not misused for ML/FT purposes.
- Policy Implementation: Adherence to this policy is paramount for CBC to maintain full compliance with AML/CFT and CPF legislation. Therefore, the company actively encourages employee participation in its ongoing implementation and development.
The policy establishes minimum standards that a Company should observe and is defined according to the UAE AML/CFT and CPF legislation:
- Federal Decree-Law No. (20) of 2018 on Anti-Money Laundering and Combating the Financing of Terrorism and Financing of Illegal Organizations.
- Implementing regulation, Cabinet Decision No. (10) of 2019 Concerning the Implementing Regulation of Decree-Law No. (20) of 2018 On Anti-Money Laundering and Combating the Financing of Terrorism and Illegal Organizations.
- Federal Law No. (7) of 2014 On Combating Terrorism Offences, Cabinet Decision No. (74) of 2020 Regarding Terrorism Lists Regulation and Implementation of UN Security Council Resolutions on the Suppression and Combating of Terrorism, Terrorist Financing, Countering the Proliferation of Weapons of Mass Destruction and its Financing and Relevant Resolutions.
Specific guidelines for Designated Non-Financial Businesses and Professions, and Supplemental Guidance for Trust & Company Service Providers.
Relevant references have also been taken from the recommendations of the Financial Action Task Force (FATF) and the Middle East and North Africa Financial Action Task Force (MENAFATF).
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SOCIAL
Our dedication to social responsibility is at the core of our business ethos. Creation Business Consultants is committed to enhancing the communities in which we operate. We engage in various community outreach and social welfare programs, including volunteering for charitable organisations. Furthermore, we strive to maintain a diverse and inclusive workplace where all employees feel valued and respected.
GOVERNANCE
At Creation Business Consultants, governance and ethics guide every aspect of our operations. We adhere to the highest standards of corporate governance, compliance, and transparency. Our robust internal policies ensure that we conduct business with integrity and accountability, providing our clients with services that they can trust implicitly.